This is a sponsored article written by Synup. The opinions expressed in this article are those of the sponsor. 2006 was an excellent year. Marketing was so simple and it was so much easier to manage location marketing and data. All you had to do was make sure your primary geographic data (name, address, and phone) was accurate in all five major directories and you were set. But 2016 isn't 2006. And location marketing is much more complicated — more moving parts, more places to stay specific, and customers discovering local businesses on many devices.
Many marketers and businesses still don't realize how challenging location data is. In a survey conducted by Placeable, it was found hair masking service that 67% of respondents found incorrect business information online. Is your business information correct online? To find! Now there's more to add to this mix... Although basic geographic data remains the most important driving factor for local search, consumers have started looking for things beyond that. You need to make sure your menu contains the right information; your schedules are always updated, and more.
Company name synchronization In Google's terms, it's a case of identities and attributes. Identities are your business NAP information alongside other fundamental data such as “Business Category” and “Website Address” are the main fields of your location data. SYNUP Attributes are the next layer of descriptive information such as hours of operation, products offered, payment methods, etc. Some attributes are even company-specific - for example, cinemas might have "Show Times" as an attribute, a restaurant might have a "Menu" as an attribute.