Google takes a deeper and more specific look at the factors that determine search results. This means that chasing general factors like “more backlinks” or “matching keywords” is no longer enough. This is not to say that these factors are no longer relevant; they are. But it gets more complicated. One size does not fit all As debate rages on whether websites matter or whether pages on third-party platforms such as Yelp, cebook or even Google My Business reduce the need for them, Google's decision itself may provide the real answer. .

Basically, Google says there is no single answer. Consumers are demanding more specific information and more targeted responses, even advertising. So SEO for ranking factors can no longer be a one-size-fits-all solution. Sometimes websites are the best jewelry retouching service option; Sometimes a Google My Business or Yelp listing is enough. When it comes to restaurants, for example, the information you need to decide where to eat can be contained in a short profile caption that simply includes location,

cuisine, price, and reviews. On the other hand, you'd probably do a lot more research before deciding which financial adviser you want to manage your money — and you probably won't make that decision based on the adviser's Facebook page. The proliferation of information sources can work to Google's advantage. If Google can provide the most relevant results that respond directly to consumer search demand, it will protect the dominance of its search platform from other domains. In other words, Google wants websites to stay relevant.