Optimizing products for search on Amazon starts before your listing goes live. These are the optimization elements that you have control over even before a single unit is sold. Industry Email List Copy of product detail page. “Amazon compares [keyword searches] to the information (title, description, etc.) you provide for a product,” explains Amazon Seller Central's listing optimization page. Sellers should include relevant keywords in their product listing title, product Industry Email List description, product feature key points, and backend search terms (the keywords hidden from customers that sellers can add to catalog data of a product).
A biologics result for the search term “indestructible dog toys for aggressive chews,” with the searched keywords circled in Industry Email List red. “The first thing I Industry Email List would recommend for keyword research is to harvest your advertising,” said Nancy-lee McLaughlin, director of market research for digital marketing agency Tinuiti. “So looking at the keywords that you have historically converted to and incorporating them into your product description and titles, [etc.].
This would really be the number one thing, because you then improve relevance against keywords you've already converted to. " Additionally, sellers Industry Email List can also experiment with search suggestions to find relevant keywords, added Elizabeth Marsten, Senior Director of Strategic Marketplace Services at Tinuiti, Senior Director of Strategic Marketplace Services at McLaughlin. Product images and video. Although the A9 algorithm considers text such as your title Industry Email List and description, it does not look at images. Images are essential for another component, however: your sales.