But not every email works for every contact in your database. That's why you absolutely need to segment your target audience for your B B email marketing. When you segment your audience, you can get more specific about your copywriting and offerings. For example, if you only ship to your contacts in the Northeast US, you can reference the start of summer in July. If you only ship to you only ship to contacts who have previously made a purchase, you can offer a discount code to re-engage them. And those are just two quick examples of endless possibilities to personalize your B B emails and make them more appealing to your audience.
Email marketing segmentation types Image source And if you make your emails more appealing to your audience, it can bring real results to your business. In fact, marketers mobile number list who segment their email marketing campaigns report a % increase in sales. That makes segmenting your audience a rule worth following. . Send a newsletter A newsletter is a great way to consistently distribute your blog posts, webinars, or other content to your database. It's also a great way to get in touch with your contacts. The cadence may vary depending on your business, but whether it's weekly, monthly or quarterly, it's consistent.
This is how your brand name stays in every contact's inbox, and as long as you provide high-quality, useful content, that builds trust. That's why % of B B marketers consider email newsletters the best way to nurture their leads. email as top content type for b b marketing It's no surprise that email newsletters are the second most common type of content used by B B marketers in the past year . There are many different ways to format your newsletter . If your marketing creates a lot of content, you can include recent podcast episodes, videos, and blog posts.