People who come across your website can browse through it and, maybe, even share their email address if they're interested in what you offer. This way you will have a proper database of email addresses that is comprised of people that are actually potential customers. These email addresses can be used to send out emails in the form of newsletters.
These emails should have the option for the customer to opt out or unsubscribe whenever they wish to do it. In addition, the format of these emails should be appealing to the consumers. They should provide some general information rather than email list just advertising. These emails can be sent out at regular intervals, thus they will keep reminding the consumers about your product. This type of email marketing is highly encouraged to reduce spam problems. Email list building can be likened to the process of building a business.
It has to be done with care and caution and trying to cut corners in order to speed things up can create more losses in the future. You cannot rely on other people/businesses to build the list on your behalf and for this reason, it is important to consider the following factors to increase the possibility of getting the most out of the venture.